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The growth of kava in 2016 is steady and slow

In 2016, although the shipment volume of Cava in the domestic market dropped by 0.8%, and reduced by about 86 million bottles, the export market increased by 1.1%, increasing by about 159 million bottles.


The world's sparkling wine market in 2016, Apeloa mosaic (Prosecco) still dominates. Different from the traditional brewing method of sparkling wine to slip, Apeloa is used in fermentation tank mosaic, the aging time is shorter.


Although kava only increased slightly in 2016, the sales volume of kava has increased by 9% over the past ten years from 2007 to 2016, especially in France, Japan, the United States, Holland, Sweden and Finland. The growth rate of these countries is enough to offset their negative growth in the European market. In the past ten years, Germany has dropped by 30.7%, the UK has dropped 18%, and Switzerland has decreased by 16.3%.


A spokesman for the kava production area said, "the steady growth of the kava export market should be attributed to the development of third countries. The sales of third countries increased by 4 million bottles, which made up for the decline in European market and domestic market."


In 2016, the sales of kava high-end wine increased by 0.66%, selling about 29 million 500 thousand bottles, accounting for 12% of the total sales of kava. The high-end liquor is especially popular in Denmark, occupying 40.4% of the total sales of Denmark's kava, and the other outstanding countries are Germany (31%), Sweden (33.5%), Belgium (15.4%) and Japan (12%). The spokesman said the data reflected the new development strategy of the kava production area, that is to increase the market share of high-end liquor, so as to enhance the market value rather than just pursue the increase of volume. Pedro Bonet, chairman of the kava production area (Pedro Bonet) also believes that the development of globalization and the higher market share of high-end liquor are the key to enhance the brand of kava.


The new classification of Cava del Paraje is of great significance to the development of high end wine. The sparkling wine under this classification must be made from grapes over 10 years old in vineyard own vineyard, and grapes should be artificially picked, and the yield should not exceed 8000 kg / ha. The fermentation of wine should be carried out in the winery's own wine cellar. The liquor made from grapes per hectare is not more than 480 litres, and the time of wine mud aging must not be less than 36 months. The production area also stipulates that a single winery kava can only be made into a Brut style.


In addition to high-end wine, the traditional kava sparkling wine in 2016 increased by 0.4%, with sales of 215 million 600 thousand bottles, accounting for 88% of the total sales of kava.


In general, Belgium is still the largest export market for kava, followed by Germany and Britain, but the sales volume of the three countries in 2016 dropped by 1.4%, 14.1% and 3.87% respectively. By contrast, the other 7 main markets of kava sparkling wine have increased, of which the US has increased by 7.65%, while France has increased by 20.75%, jumping to the fifth largest market.


The report also points out, "in the complex economic environment of the past 10 years, the kava producing area has played an important role in both employment and trade. The slip area is Spain's ranking first in the DO region, but also the world with the traditional method of brewing foaming DO region sales of the first wine producing areas, these achievements are closely related with all the local wine merchants and enterprises to pay, also has a great relationship with the region development strategy timely".


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